OLD BLUE LAST

Together with AB InBev, VICE created Old Blue Last, a beer named after a pub they own in London. OBL is a “Beer for Drinking,” a no-bullshit, 4% ABV trash-beer that’s rough around the edges but does the trick. In the spring of 2018, I lead a DIY, boots on the ground campaign featuring real people in real situations from New York City to Dallas. Armed with a Mamiya, a Contax, and a broken Olympus Mju, we captured OBL in the wild.

ROLE: CREATIVE, PHOTOGRAPHY, DIRECTION