WEEDMAPS MUSEUM OF WEED

“A story of highs and lows,” the Weedmaps Museum of Weed took visitors through the storied history of cannabis by moving through the many varied locations and time periods where it has typically—or stereotypically—been consumed. It celebrated the victories and shed light on the most damning moments throughout the last century.

The 30,000 sq. ft. experiential activation featured eight exhibits, a shop with 60+ original SKUs, 10 original video pieces, and more than 33,000 words across 200+ placards.

The WMMW was the highest performing campaign in both Virtue and Weedmaps’ history in terms of impressions and coverage.

Awards/Press: Clios (Cannabis Clio – Social Good, Bronze; Cannabis Clio – Advocacy, Bronze), ADCANN Campaign of the Year, Adweek Best Cannabis Marketing Campaigns 2019, One Show Shortlist (Spatial Design), LA Times, CNN, Variety, Fast Company, Adweek

ROLE: CREATIVE